San Marcos Mercury | Local News from San Marcos and Hays County, Texas

May 5th, 2014
San Marcos introduced to big audience on Times Square big screen

VIDEO: Over a soundtrack recorded by hometown band Blue October, this video promoting the Greater San Marcos area — Hays and Caldwell counties — was first shown at the SXSW Interactive festival in March. A shorter version, without the music, is playing on a big screen in Times Square through July 15.


A 15-second video promoting the San Marcos area as an inviting place to live and work is airing 18 times a day through mid-July on a 520-square-foot Jumbotron in the technicolor canyons of Times Square in New York.

Using a new marketing tagline, “Come Grow With Us,” the spot features images of Greater San Marcos including Texas State University, the San Marcos River and Spring Lake — and touts the area’s location, quality of life and top rankings for excitement and charm. A longer version of the video, featuring the song “Sway” by San Marcos’ Blue October, debuted in March at the SXSW Interactive festival in Austin.

“Our region has an incredibly compelling story to tell on a large stage, and we want to share it with the world. And we are always looking for innovative ways to stand out. I’d have to say people are taking notice,” said Greater San Marcos Partnership President Adriana Cruz.

Since March 29, the spot has been running every hour on the “CBS Jumbotron Spectacular” big screen, on 42nd Street between 8th and 7th avenues. As many as 1.5 million people pass through Times Square each day, providing a potential audience of 185 million people during the course of the video’s 106-day run, according to the partnership’s estimates.

The 106-day buy cost $18,500 or about $9.70 each time the advertisement runs, a steeply discounted price negotiated by Cruz. The standard rate for running a 30-second spot on the Jumbotron for 30 days is $49,950 or $92.50 per spot, Cruz said.

“We do our homework to make sure the investments we make have the best return. This is about putting our two-county region on a global stage at a really good price. We are always looking for ways to elevate the area’s profile and bring good-paying jobs to the area.,” Cruz told the San Marcos Mercury.

Funded by a combination of public and private money, the Greater San Marcos Partnership is a regional organization charged with recruiting and retaining businesses along the Interstate 35 and Texas 130 corridors in Hays and Caldwell counties.

COVER: Times Square on a rainy night in 2005. PHOTO by DAVE KLIMAN

UPDATED 05/21/14: The story was updated with additional information about the “Come Grow With Us” campaign in New York City.

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8 thoughts on “San Marcos introduced to big audience on Times Square big screen

  1. We’re in Stage 3 drought restricitions, 110 people move to Austin area everyday, and we are trying to bring more people down here? Won’t an increase in people diminish our ‘quality of life’ and stress our river and infrastructure?

    I do appreciate the GSMP trying to recruit more businesses here, but it seems like the area is growing without having to shell out money for an ad.

    How much public money was spent, by the way? Sounds very expensive.

  2. I just cannot understand why we would want more people coming to San Marcos. It is slowly loosing what once made it special due to becoming overpopulated

  3. why do we want more people in SM? People who have lived here all thier lives don’t want more people moving here. SM is fine just the way it is. We don’t need more people or more housing. If that’s what people want they should move out of SM to Austin or San Antonio!

  4. All I can say is that I hope that the sentiments reflected in these comments don’t accurately reflect those of the community at large. I mean, really – “why do we want more people…more housing….in San Marcos”? Really? As a community, if you’re not growing – you’re dying.

    Thankfully for San Marcos, the “growth train” has left the station and it ain’t coming back. We can choose to be on it or be left behind by it. Anyone who can sit here in 2014 and say that they are surprised by the explosive growth in this area is either lying or they’ve had their head in the sand for the past 15 years….heck, it was the *reason* I moved here in the first place. And it’s *not* going to stop. I personally believe that in 10-15 more years, you’ll see one solid “cityscape” extending from Georgetown to Floresville along I-35 – and we’re right in the center of that. At current growth rates, we’ll be close to 70,000 in population by 2022…and that still doesn’t count the students.

    Growth will bring growing pains, sure. Our recent infrastructure issues are the least of them. However, it’s a welcome inconvenience when you consider the future growth in opportunity for small businesses (of which my family owns two) and in the choices that will become available to us as consumers because of this growth.

  5. Agreed, For Evey Person Coming Into San Marcos, 3 Jobs will need to arrive with them, otherwise there’s no point in coming to try and Compete with the 35000 broke students and the greater unemployed native population.

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