San Marcos Mercury | Local News from San Marcos and Hays County, Texas

July 23rd, 2010
SMA announces broadcasting partnership with K-MAC


San Marcos Academy Special Assistant of Athletic Development Ronald Oswalt, left, and K-MAC co-owner Chuck Licata, right.


San Marcos Academy (SMA) recently announced a broadcast partnership with K-MAC Sports Productions, an internet radio broadcasting station that will cover a minimum of 20 regular season SMA Bears games in 2010-2011.

The plan includes all football games, five baseball games and five basketball games. Additional broadcasts may be added in the future.

The broadcasts will be available at and will be on live at the event. All the broadcasts will be archived at the site for replay.

“We had two primary goals as we entered negotiations for this new broadcast deal,”  said SMA Athletic Toby Wade. “We wanted to increase the total number of games aired and we also wanted to make it possible for our fans to follow us on road games as well as home games. We are excited to say that we accomplished both goals. We look forward to being the first private school to partner with K-MAC Sports.”

The 2010-2011 SMA Bears broadcast schedule will be released in a few weeks at

The K-MAC/SMA broadcast duo of play-by-play announcer Jeff Baergen and color analyst Jason Shafer will call the SMA Bears games this season. The Bears also will be added to a podcast production that will be available at and The shows will be available for free on iTunes for area sports fans.

K-MAC founders Kevin McAdams and Chuck Licata have been involved in broadcasting and podcasting since 2002. In the spring of 2004, they started K-MAC with the goal of providing community access to high school athletics and media exposure to high school athletes.

K-MAC currently carries games from Bastrop High School, Sealy High School, Liberty Hill High School, Cedar Park High School, Georgetown High School, Westwood High School and more. This summer, K-MAC expanded to include the broadcasting of races from Thunder Hill Raceway in Kyle.

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