Through an in-store fundraising campaign launched in response to the tragedy at Fort Hood, H-E-B and its customers raised more than $280,000 for the Association of the United States Army (AUSA) Central Texas-Fort Hood Chapter Fund.
H-E-B kicked off the in-store campaign in early November with a $50,000 donation to the organization. Customers followed suit by raising more than $230,000.
At H-E-B stores throughout Texas, customers simply added donations in increments of $1, $3, or $5 to their total grocery bill between Saturday, Nov. 7 and Monday, Dec. 7.
All of the funds raised benefit the AUSA Central Texas-Fort Hood Chapter fund, established to memorialize the recent tragedy at Fort Hood, and care for the affected soldiers and their families.
“Providing aid in times of disaster is the corner stone of our Helping Here philosophy, which promises to stand by communities during times of crisis,” said Winell Herron, group vice president of public affairs and diversity for H-E-B. “We’re honored that our customers were so generous in their support of the affected victims and families at Fort Hood.”