San Marcos Mercury | Local News from San Marcos and Hays County, Texas
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April 22nd, 2009
Business Spotlight: Underground Games


Underground Games.

Business Spotlight: Underground Games

San Marcos is more than beautiful rivers, education, and good neighbors. It is also the businesses that make up the economy of our city.

These businesses are owned and/or operated by our neighbors and often overlooked in the mainstream media. We sent out questionnaires to dozens of companies in San Marcos and the surrounding areas, and will feature a new one each week. If you would like your company featured on an upcoming Business Spotlight, shoot an email to with your fax number, and we will send you a questionnaire.

Business Name: Underground Games

Owner: Bryan & Nicole Perrotta   Manager: Bryan Perrotta

Physical Address: 316D N Edward Gary, San Marcos, TX 78666

Mailing Address: 5501A Balcones Dr #205

Austin, TX 78731

Phone: 512.697.9799   Fax:

Email: Website:

Date Business Opened: March 23rd, 2009

Description of Products/Services Sold: Home-based Video Game Products and Gaming Center Services

Products: We specialize in next-generation video game console hardware, software and accessories for Microsoft’s Xbox 360, Sony’s Playstation 3 and Nintendo’s Wii and DS. We also offer tournaments, LAN-based gaming and online play.

Why are you located here?

We scouted a number of locations but ultimately San Marcos provided us the best balance of access to our target customer set with a reasonable price point, but most importantly we recognized a need that wasn’t being met by any locally owned operation.

What makes your business unique?

The concept of a video game retail store is certainly not unique and the concept of a gaming center, while relatively new, is also not unique. What we’ve done is combined the two and significantly updated certain elements to provide our customers not only a place to shop, but also a place to socialize and compete. Basically we’ve modernized the traditional arcade with three key differentiators. First, we molded it to fit the home video console market, which gives us much greater flexibility in the titles we can offer. Then we added a retail aspect. And last, but certainly not least, we made the experience inviting, comfortable and modern. Essentially, Underground Games is the “Arcade of the 21st Century”.

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