San Marcos Mercury | Local News from San Marcos and Hays County, Texas

April 21st, 2009
San Marcos media professionals showcase technology, talent


Nearly 300 people are expected to attend the 2009 Texas Economic Outlook Luncheon: Riding the Storm Out, 11-1 p.m. Thursday, April 23, City of San Marcos Convention Center to hear keynoter Dr. Keith Phillips, Federal Reserve Bank of Dallas, and three economists from Texas State University shed some light on current economic conditions. But thanks to some local media companies, the virtual audience may swell to over 1,000.

The event, presented by Economic Development San Marcos, San Marcos Chamber of Commerce, McCoy’s School of Business Administration, and the Small Business Development Center, will be broadcast LIVE on the internet in the world’s highest-quality high-definition video streaming. To view the event, go to

“Not only do we have some very talented photographers, videographers, and video encoding and Flash streaming experts helping us, but the proprietary process and even the equipment was all born in San Marcos,” she said. “They are bringing this event live and in high definition over the internet, and that is a first.”

The effort to provide a live feed is two-fold, says Madison.

“With the present economy, it might be tough to find $35 to attend the luncheon. This way, virtually anyone can attend. The added bonus is we are able to showcase our local companies and promote our own, and that’s as good as it gets.”

San Marcos Media Professionals (SMMP), a newly organized group of local media companies, is assisting Economic Development San Marcos with all the media production needs to demonstrate their talent and wide range of services.

The companies organized this year to promote, educate and grow local business by providing a high level of service and quality. Their goal is to put San Marcos on the map as a “hotbed” of media talent. Services include audio and video production, photography, graphic and web design, printing, and content delivery.

“Austin may be the Music City, but San Marcos is the Media City. Our main goal is to transform San Marcos into a powerful media production center that will provide local businesses and individuals with top-notch service and recruit new business from all over the Central Texas region,” said Andy Heatwole, Heatwole Photographic Services and SMMP coordinator.

San Marcos Media Professionals members assisting with the production include Heatwole Photographic Service, Media Design, XI Media and Aberdeen Studios. The discovery and development of high definition video encoding and the manufacturing of equipment to produce the world’s highest quality live video streaming over the internet was developed by Kulabyte, a San Marcos start-up company now three years old.

Those interested in attending the event, contact the San Marcos Chamber of Commerce, (512) 393-5900 to reserve seating. A limited number of seats may be purchased at the door. Tickets are $35 for the luncheon.


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