THE POWER OF CHOICE
Every time you make a purchase, you’re exercising power of choice. There are lots of places where you can choose to spend your money… at merchants in San Marcos, in the “big cities” down the road, even through mail order catalogs or on the Internet. But have you ever stopped to think about the real impact of dollars spent locally, compared to those spent out of the area?
The choice is yours. You have the power to strengthen and enrich your community.
THE MULTIPLIER EFFECT
When you shop in San Marcos, your money re-circulates in our local economy. Every dollar spent in San Marcos multiplies itself several times in impact to the local economy, as that dollar moves from person to person. A dollar spent in a local restaurant, for example, becomes income for a restaurant employee. When that employee buys groceries, the dollar become income for the grocer, who in turn may spend it to buy clothing or office supplies, or even a new car – in each case, becoming income for other area businesses and residents. Experts say that every dollar spent locally turns over within the community an average of seven times. So every $100 spent here at home is actually worth $700 or more to the local economy – and that’s good news for all of us!
Our local businesses, both independents and chains, raise the standard of living in our community. Especially when they take their profits and buy products and services from other local businesses, thus creating more and more tax revenues needed for the community to thrive. Those sales tax dollars go back to our city government and can be used to fund local streets, parks, schools, fire and police protection and to fund economic development efforts. Our local businesses also donate to local charities including churches, softball leagues, arts, cultural and historical events and projects.
Especially important to the community are our independent local businesses – they are unique enterprises that contribute to the character of our community by offering a more diverse selections of goods and services. In today’s competitive marketplace we all need to make a special effort to frequent them. They bring charm to the local community – a charm missing in newer communities with shiny strip centers and no local flavor. Independent businesses provide meaningful service with a personal touch. It really does matter to them that you are satisfied and will come back again.
Making the decision to BUY LOCAL is a personal commitment to reinvest your purchasing dollars into your own community. A mere 5% shift in purchases back to our local community would have the same impact as bringing a new industry to the area. We are talking about millions of dollars of local impact. It starts with our own commitment to support our San Marcos businesses. And chamber member businesses are often the very ones that are most supportive of the local community. Look for the chamber plaque where you do business!
HOW YOU CAN MAKE A DIFFERENCE WITH A FEW SIMPLE STEPS
By Phyllis Snodgrass
President – Chamber of Commerce