VIDEO: Over a soundtrack recorded by hometown band Blue October, this video promoting the Greater San Marcos area — Hays and Caldwell counties — was first shown at the SXSW Interactive festival in March. A shorter version, without the music, is playing on a big screen in Times Square through July 15.
A 15-second video promoting the San Marcos area as an inviting place to live and work is airing 18 times a day through mid-July on a 520-square-foot Jumbotron in the technicolor canyons of Times Square in New York.
Using a new marketing tagline, “Come Grow With Us,” the spot features images of Greater San Marcos including Texas State University, the San Marcos River and Spring Lake — and touts the area’s location, quality of life and top rankings for excitement and charm. A longer version of the video, featuring the song “Sway” by San Marcos’ Blue October, debuted in March at the SXSW Interactive festival in Austin.
“Our region has an incredibly compelling story to tell on a large stage, and we want to share it with the world. And we are always looking for innovative ways to stand out. I’d have to say people are taking notice,” said Greater San Marcos Partnership President Adriana Cruz.
Since March 29, the spot has been running every hour on the “CBS Jumbotron Spectacular” big screen, on 42nd Street between 8th and 7th avenues. As many as 1.5 million people pass through Times Square each day, providing a potential audience of 185 million people during the course of the video’s 106-day run, according to the partnership’s estimates.
The 106-day buy cost $18,500 or about $9.70 each time the advertisement runs, a steeply discounted price negotiated by Cruz. The standard rate for running a 30-second spot on the Jumbotron for 30 days is $49,950 or $92.50 per spot, Cruz said.
“We do our homework to make sure the investments we make have the best return. This is about putting our two-county region on a global stage at a really good price. We are always looking for ways to elevate the area’s profile and bring good-paying jobs to the area.,” Cruz told the San Marcos Mercury.
Funded by a combination of public and private money, the Greater San Marcos Partnership is a regional organization charged with recruiting and retaining businesses along the Interstate 35 and Texas 130 corridors in Hays and Caldwell counties.
COVER: Times Square on a rainy night in 2005. PHOTO by DAVE KLIMAN
UPDATED 05/21/14: The story was updated with additional information about the “Come Grow With Us” campaign in New York City.Email | Print