New vehicles sales grew at a considerably faster rate in Hays County than in the Austin metropolitan region as a whole during the first quarter of 2014, according to research by the Freeman Auto Report.
During the first three months of the year, dealerships in San Marcos, Kyle and Buda sold 1,883 new vehicles, 18.2 percent more than 1,593 units sold during the same period in 2013 and 39.97 percent more than 1,322 units sold in the first quarter of 2012. Meanwhile, new auto sales in the Austin area — Bastrop, Blanco, Burnet, Caldwell, Hays, Travis and Williamson counties — increased at a decidedly healthy rate of 5.67 percent, markedly better than the United States but, in relative terms, markedly behind Hays County.
About 29,600 new vehicles were sold in the seven-county metro area during the first quarter compared to 28,008 units during the first quarter of 2013 and 23,036 units during the first quarter of 2012.
Robust local sales contributed to a tiny but measurable increase in Hays County’s share of the region’s highly competitive new auto market. Hays County sales amount to 6.36 percent of all new vehicles sold in the Austin area so far this year, compared to 5.68 percent at this point in 2013.
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COVER: PHOTO by BOB BEDAR. SAN MARCOS MERCURY GRAPHIC by BRAD ROLLINS