Guest Column: Taking San Marcos from good to great
COMMENTARY by MASON MURPHY
Job creation is the key to our future in San Marcos. We have all heard the statistic that the average income in San Marcos is $26,000. Now, the question becomes how do we affectively bring quality employment opportunities to the residents of this city? I believe we need to focus on the model and the mindset to solve this problem.
First, the model, meaning what companies should we be seeking?
I believe we need to be actively recruiting twenty companies to either create a branch or relocate to San Marcos. The first ten companies must be traditionally based companies that have an established standard of success. There is already a blueprint on what to look for when trying to find these types of companies. In Jim Collins’s book “Good to Great,” he outlines through extensive research the companies that have sustained themselves over the last one hundred years and the leadership skills required to be a success in business.
I believe these are the types of companies we should be recruiting. The next ten companies should be based on emerging technologies. These are companies that will be great from 2020 to 2040, but they are just starting up due to the ideas and innovation of entrepreneurs. For example, STAR Park is an outstanding first step in this process.
Second, the mindset, meaning what will our approach be to court these companies?
Since we lost Amazon.com, the question has been raised as to what did we do wrong? I believe that is the wrong question. We need to ask: what are our competitors doing right?
To answer this question, we must realize that we are not just competing with San Antonio and Austin, but we are competing with China and India in the global economy. Our competitors are sending delegations of representatives from their cities to make a joint presentation to attract companies. Attracting a business to relocate is like making a pitch to host the Olympics in your city. Each time we try to attract a new business we have to view it as our Olympic moment
Our delegation must consist of a city council member, a member of the Greater San Marcos Partnership, San Marcos Chamber of Commerce, San Marcos Area Board of Realtors, manufacturing business leaders, small business leaders, and a representative from Texas State University, Central Texas Medical Center, and the Heritage Association. If you examine this representation of our city as a collective body, San Marcos is a very easy sell.
You might be wondering why economic development is so important to me. I am the son of a small business owner and have seen how the creation of a business can truly help a community. My mother recognized the need for affordable daycare in her community. She watched as a community of factory workers had nowhere to take their kids before they went to work. She created a daycare business.
I watched my mother get up at 4 a.m. and work until 7 p.m., five days a week taking care of others’ children. She saw a need and found a private sector solution to help her community. I watched my mother work for almost twenty years helping others. She eventually had to close her business after falling ill with cancer and passing away shortly after her diagnosis. After seeing that living example up close, wouldn’t you be supportive of economic development, too?
As I have said throughout this campaign, “Together We’re Better”, and if we proceed to economically develop this city with a united front, we will be highly successful. We will leave a legacy. We will make a difference.
Texas State University career services advisor MASON MURPHY is a candidate for San Marcos City Council Place 2 against incumbent Jude Prather, the Hays County Veteran Services Officer, and candidate Thom Prentice, a retired education assistant professor at Southwest Texas State University. All candidate have been invited to write a guest columns on subjects of their choice.
Read more in this series
» Guest Column: San Marcos at a crossroads by LISA PREWIT
» Guest Column: Taking San Marcos from good to great by MASON MURPHY
» Guest Column: How about a little dissent on city council? by THOM PRENTICE
» Guest Column: A lifetime of service, more to come by BILL TAYLOR