San Marcos Mercury | Local News from San Marcos and Hays County, Texas


The new American Marketing Association (AMA) Student Marketer of the Year is Amanda Hepner, a senior marketing and management major in the McCoy College of Business Administration at Texas State.


Amanda Hepner

Hepner was honored during the 35th Annual AMA International Collegiate Conference in New Orleans, beating out candidates from more than 360 AMA chapters located throughout the United States, Canada and Mexico.

“The award focuses on the ways AMA Collegiate members demonstrate excellence and commitment to AMA and their surrounding community,” said Hepner. “Applicants were evaluated on service to AMA, overall impact of service, leadership, academic excellence, commitment to professional development, and essay responses.”

A native of Round Rock, Hepner has been an active member of the Texas State AMA since the fall of 2010 and played an active role in this year’s Donate Life America Texas State AMA CASE and competing Strategic Allocation of Business Resources (SABRE) teams.

During the 35th International AMA Collegiate Conference, which took place March 21-23, the Texas State AMA Sales Team, including Charlie Downing and Rudolph Garrison, took sercond place out of 51 teams, besting Texas State AMA’s success in previous years. The Texas State AMA CASE team took second, and the Texas State AMA SABRE team took sixth. Texas State AMA was also named a Gold Chapter, tying it for second place internationally.

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