— In the first half of 2012, the Mercury had 190,958 visits and 93,197 unique visitors. We had more than 930,000 pageviews.

— In the first half of 2012, we had 81,516 visits that originated in San Marcos; 12,051 that originated elsewhere in Hays County’ and 24,581 that originated in Austin. Other top cities include San Antonio, New Braunfels, Seguin, Round Rock and Georgetown.

— Each time someone logs on to smmercury.com, they visit an average of 4.88 pages, which is an incredibly high retention rate. People find content and conversation that interests them at the San Marcos Mercury and they stick around. Content from our Texas Tribune news partners is an important part of the mix we offer.

– I can’t wait for San Marcos to see the first issue of Bobcat magazine, which will be distributed up and down the I-35 corridor the weekend of Aug. 25. Wes Ferguson, who recently joined us from the Hays Free Press, is editing the magazine and he’s assembling something truly special that I think people are going to eat up.

I’ll let you know more about where to pick up the publication closer to time. (There’s still time by the way to get in on marketing your business in Bobcat magazine. Send an email to our advertising director, Melissa Jewett, at melissa@smmercury.com for information.)

I accept that as we continue to strengthen our market share in San Marcos, we’re going to me a more attractive target for anonymous sniping. On the other hand, I get tons of constructive, critical feedback and I do like hearing from readers what we can do better.

I’m sure you’re making a point, Intrepid, but I honestly have no idea what it is. Texas Trib stories aren’t run here in place of local content but in addition to it.