San Marcos Mercury | Local News from San Marcos and Hays County, Texas
Email Email | Print Print --


HEB is planning to expand the larger of its two San Marcos stores by 15,000 square feet and remodel the interior to include more space for perishable foods like produce, dairy and bakery.

The city issued construction permits to San Antonio-based Joeris General Contractors on April 23 for $2.5 million in remodeling work to the HEB  supermarket at 641 E. Hopkins Street.

The expansion will increase floor space in the 73,000-square-foot store by more than 20 percent, bringing it closer to consumers’ increasingly outsized expectations. Though the East Hopkins store is “the big HEB” in local parlance — compared to the truly tiny former Safeway-turned-HEB at 200 W. Hopkins — it is small when peoples’ frame of reference includes Wal-Mart’s ubiquitous 185,000 square-foot Supercenters. Kyle’s HEB Plus store, which opened in 2009 at the center of blossoming retail hub, weighs in at 150,000 square feet and peddles clothing, furniture and electronics in addition to foodstuff.

The “wall-to-wall” renovations in San Marcos include new shelving, freezers and refrigeration cases and the addition of more prepared foods, said Tamara Jones, a spokesperson for the grocery chain. New features will include a pizzeria and rotisserie chicken restaurant with outdoor seating as well as a Texas Front Yard outdoor section with a plant nursery, barbecue grills and pottery.

In April, the city council approved a development agreement with HEB that allows the store to exceed city impervious cover rules that otherwise would have kept the store from adding on. Built in 1985, the big HEB is currently grandfathered at 83 percent impervious cover and will be allowed to add 4 percent under the agreement.

In exchange, HEB agreed to donate 13 feet of right-of-way along Thorpe Lane to accommodate new sidewalks and a dedicated right turn lane into HEB. The store agreed to make its Hopkins Street driveway a right-in, right-out only driveway to prevent people blocking traffic on Hopkins while waiting to turn into the HEB parking lot.

After rejecting all bids in mid-April, the city council on Tuesday accepted a low bid of $1,702,739 from Austin-based Capital Excavation to remake the intersection of Hopkins Street and Thorpe Lane to move traffic better. The work includes a new raised median on Hopkins and the addition of turn lanes to both Thorpe and Hopkins.

Under the agreement, HEB will also build a stormwater detention pond on the property and install better landscaping to shield the pond and truck loading dock from street visibility.

The addition will add about $1.2 million to the store’s taxable value, currently set by the Hays Central Appraisal District at $3,804,370, and generate $70,000 in year in additional property taxes and $17,000 a year in additional sales tax, according to Greater San Marcos Partnership executive director Amy Madison. HEB will add 10 jobs for a total of 289 employees and a payroll of $8.3 million.

In addition to employees at its two San Marcos stores, HEB employs 650 people at its regional distribution center on Hunter Road.


» HEB, City of San Marcos development agreement [pdf]

» Hopkins Street, Thorpe Lane Intersection Improvements bid tabulation [pdf]

» Hopkins Street, Thorpe Lane Intersection Improvements maps [pdf]

Planned improvements to Hopkins Street at Thorpe Lane

Click to enlarge

Email Email | Print Print


9 thoughts on “HEB plans 15,000 square foot expansion in San Marcos

  1. This is great to hear, but let’s hope HEB doesn’t waste too much space on non-food inventory like clothes, plants and furniture. That’s the problem with the HEB Plus in Kyle. It’s certainly bigger than the typical HEB, but the grocery choice seems even more limited than the San Marcos store’s. Too much square footage devoted to cheap clothing, off-brand electronics and Chinese-made furniture.

    It’d be a big improvement if this HEB would carry more Central Market brand products as well. HEB does a terrific job sourcing its white label (house brand) products and these offer a definite competitive edge over Wal-Mart’s Great Value products.

  2. “The store agreed to make its Hopkins Street driveway a right-in, right-out only driveway to prevent people blocking traffic on Hopkins while waiting to turn into the HEB parking lot.”

    Thank you.

  3. Good job by our city staff negotiating trade-offs for the impervious cover allowance. Maybe the best news out of this is the right-in, right-out only onto Hopkins. I still wish HEB would have take the old Target building though, and breathed new life into that shopping center. Perhaps the deed restrictions prevented it. Now let’s focus on that Extreme Makeover of Thorpe.

  4. This is great news to add to our store. I agree with Tarl about Chinese goods–we need to buy more American made things. My main concern is that all the food store are along the 35 corridor, and for those of us who live in the far west part of town, this is a real inconvenience, especially when the train prevents us from approaching the store. How I wish we had a store on our side of town so that we would not have to cross the high traffic of the university plus the train tracks all for a few groceries that we may need, especially produce like lettuce and tomatoes! The Wonder World extension at Craddick or the RR12 and Craddick would be ideal for so many residents who work and need to find supper ingredients quickly!

  5. This is a perfect example, IMO, of the problem with government today. HEB can do the whole freaking remodel for $2.5 million, but it’s going to cost our government $1.7 million to redo the road out front…..

  6. Dano, I think the $2.5 million is for the remodeling portion of the existing store only, not the addition.

  7. So much for the university buying heb to make it a parking lot for the new stadium. What happened to HEB moving to where target is? Guess that was just a rumor. Well that sucks.

  8. Interesting news. Pity about the spelling, though. HEB doesn’t pedal anything, although it surely peddles a wide range of goods.

Leave a Reply

Your email address will not be published. Required fields are marked *