The Texas Music Theater of San Marcos won in the Best Adaptive Reuse category of the 2011 Texas Downtown Association Presidents Awards Program.
“Adaptive reuse” involves the conversion of existing or underutilized buildings to new uses. In 2004, the Price Senior Center in San Marcos won the Best Downtown Adaptive Reuse award. The Courtyard by Marriott at the Historic Fisk Building in Amarillo also won in the category.
The Texas Music Theater theater, located on San Antonio Street across from the Hays County Courthouse, began in 1941 as the Plaza Theater — at the time a state-of-the-art facility. The building was used as a theater under different names until the late 1960s, when it was used for various businesses.
Scott Gregson, who lives downtown and has completed five other downtown renovation projects, bought the building in 2008. His goal was to create a world-class, live entertainment venue in downtown San Marcos (Gregson owns interest in the San Marcos Mercury). Allen Shy is a partner in the project and provided the beverage and bar experience.
The building underwent a complete interior reconstruction and overhaul of its mechanical, electrical and plumbing systems. Gregson’s brother, Gray Gregson, an entertainment industry professional, oversaw the installation of a digital sound and lighting system. Other downtown business owners offered restaurant and bar expertise.
Texas Music Theater has since hosted regional, national and international acts and has served as a catalyst for increased activity in downtown San Marcos, said City of San Marcos spokesperson Melissa Millecam.
Since 1998, the Texas Downtown Association Awards Program has recognized more than 150 projects, events and people deemed to have made significant contributions to Texas downtowns.
Winners of this year’s award were announced at the Texas Downtown Development and Revitalization Conference held at the Hotel Fredonia in Nacogdoches. Judging for the awards took place in Austin on Aug. 5. The distinguished jury panel included the following representatives: Jim Adams of McCann Adams Studio, Terri Davis of AJR Media Group, Pete Gasper of Laurie Smith Design Associates, and Lori Martin of Paramount Theatre.
The Texas Downtown Association, established in 1985, is a statewide nonprofit organization comprised of more than 400 members involved in downtown revitalization projects. It strives to enhance the economic vitality of Texas downtowns and neighborhood commercial districts by providing resources, networking opportunities, education and advocacy. For more information, visit www.texasdowntown.org.Email | Print