Former San Marcos City Councilmember Daniel Guerrero has announced his for mayor against Councilmember John Thomaides and former mayoral candidate Dan McCarthy. Photo by Andy Sevilla.
By ANDY SEVILLA
Former San Marcos City Councilmember Daniel Guerrero announced late last week that he is running for mayor against Councilmember John Thomaides and former mayoral candidate Dan McCarthy.
Guerrero said at Saturday’s opening of the Wonder World Drive extension that he made his decision two weeks ago in an effort to continue his tradition of service and “make a difference in the community.”
Guerrero first served on the San Marcos city council in 2004 after winning an election to fill Mayor Susan Narvaiz’ unexpired term after she won election to the center of the dais. Guerrero was reelected to a full three-year term in 2005, but withdrew from a re-election bid in 2008.
Two years later, Guerrero said he’s ready to step into the city’s highest elected office.
Guerrero said San Marcos needs to focus on attracting living-wage jobs while making major improvements in the community and at City Hall. He said morale needs to be elevated at City Hall by fostering positive relationships. In the community, Guerrero said there is a need for the development and improvement of work skills.
“The council has the ability to impact spirit,” Guerrero said. “That is one of the areas that I feel is critical to the entire community. There is a deficiency of spirit, and that is something you can’t buy. It’s something that you can’t just go out and attract someone to come and produce it. You have to do it internally. It’s a human emotion. And when your employees feel a sense of ownership in the competency and the skills that they bring, and that they are supported, and that they are encouraged, it permeates throughout the entire community.”
As for jobs, Guerrero said San Marcos can do better. He said the need for living-wage jobs is great, and the effort to attract them should be stronger.
San Marcos has recently been under resident scrutiny regarding economic development and redevelopment deals. Time and time again residents have packed city hall to speak against financial incentives for the redevelopment of Springtown Mall, a desolate shopping center that’s a focal point upon approaching downtown San Marcos from Interstate-35.
Springtown Mall was vacated by it major retailers by early 2009, leaving it mostly abandoned and quickly overtaken by blight after the city agreed to $6 million dollars in financial incentives for StoneCreek Crossing, which recruited of Target, Bealls, and JC Penny away from Springtown Mall.
Guerrero admits something needs to be done to revamp the Springtown Mall, though he advocates patience in the continued search for the right option. He said the council, along with the community, need to discuss the details and decide on the “best altruistic approach for the entire area.” Guerrero said the city should be the biggest cheerleader for interested investors, but not expend taxpayer dollars.
“I feel uncomfortable in allocating additional indebtedness for the investment of more retail jobs and low-paying jobs,” Guerrero said.
In October 2008, Guerrero voted for the city to approve $4 million dollars in economic incentives for StoneCreek Crossing, bringing that total to $6 million. Guerrero then said he supported the increase in financial incentives because StoneCreek Crossing is in a “growth corridor” that includes the outlet malls and the Embassy Suites and City of San Marcos Conference Center.
In 2008, Guerrero said, “This is going to bring a different level of business” to the area. Thomaides, sitting on the council, voted against the increased incentives for StoneCreek Crossing.
Guerrero said he looks forward to a “clean race” against Thomaides, who he called a friend. Guerrero said he hasn’t spoken with either Thomaides or McCarthy regarding this year’s mayor’s race.
“We all bring a multitude of values,” Guerrero said. “All three of us are good people and have the best interest of the community in mind. But what makes me more effective is my ability to build relationships with all of my colleagues. My ability to continue to cultivate the relationships with the (city) staff, and let them know that they’re valued and that they are a true asset.”
Guerrero is a graduate of San Marcos High School and Texas State, where he received a bachelor’s degree in mass communications with an emphasis in public relations. He received his master’s degree in organization leadership and ethics from St. Edwards University and has been certified by Austin Community College (ACC) in non-profit leadership and in grant writing.
Guerrero said his educational background has facilitated his ability to lead, to speak and convey messages, but, most importantly, to listen. He said his master’s degree has afforded him an understanding of organization dynamic, management, cultivating of team, systems thinking, and ethical understanding of principles.
“My approach to life, in general, is simple,” Guerrero said. “I think I have kept myself very humble, very grounded. My values are very much in line with an understanding of faith, family, friends, and relationships. I have a strong understanding of the community. I am a product of the community. And to be able to receive a return-on-investment to an individual who has grown up here, been educated here, has developed a multitude of different relationships here, and has seen the community grown over the last 33 years, is worthy of the opportunity to lead the community.”Email | Print