Campers at the new Kyle Chick-fil-before Thursday morning’s opening.
The words customer loyalty take on a new meaning when Chick-fil-a opens a new restaurant. The food chain has taken to giving out certificates for 52 free meals, one for each week, to the first 100 people in line on the opening day for a new store. It often happens that customers camp out in the parking lot of the new sites in advance.
This is what precisely happened at the San Marcos opening earlier this year, and happened again this week for the Kyle store at 5289 Kyle Center Drive.
The new Chick-fil-a, which opened in Kyle Thursday morning, held a lottery for the first 100 customers to be at the location. The lottery was held at 6 a.m. Wednesday, when 175 campers were already there for the opening more than two days in advance.
The lottery winners were camped out at the Kyle Chick-fil-a until Thursday morning to receive their 52-week free meal certificates when the restaurant opened.
Kyle’s first 100 pose as the number they represent.Email | Print