The refined Texas State sports logo.
The athletics department at Texas State is changing its logo to make it more versatile and efficient.
School officials said the lettering in “Texas State” in the old logo was difficult to use because it was not a common typography. In fact, each letter was its own, unique design, thus making it difficult to use the typeface outside the logo.
So, the university has developed a new typeface to be called “Wacker,” in honor of Jim Wacker, who won two NCAA Division II football championships at Texas State in 1981 and 1982, then returned in the late 1990s as athletic director.
A Texas State student designed the typeface in 2003. Since then, Jeff Davis, an assistant professor in Texas State’s communication design department, has worked with a marketing committee to complete the design, spending several months to determine its usability, stance and perception.
“If you look at a lot of major athletic programs you see a consistency in their logo use by all sports and department offices,” said Bryan Miller, Texas State’s Assistant Athletic Director – Marketing & Promotions. “The colors are consistent; the logo use is consistent and even down to the fonts they use on items is consistent.” Some of the best examples are LSU, Oregon, Louisville and Florida.”
Miller said many fans have suggested that the university use only the SuperCat logo, which was formerly just called “Bobcat head.” However, said Miller, Texas State still needs to forge more national recognition before making that move, so the SuperCat will appear with “Texas State” in most designs.
“We hope that in the near future, we can view only the SuperCat on national media outlets such as ESPN and everyone knows immediately that it represents Texas State,” Miller said.Email | Print