San Marcos Mercury | Local News from San Marcos and Hays County, Texas

June 23rd, 2009
City, 3M testing new signage downtown


One of 10 street signs that 3M says employ new technology will be tried out downtown.


The City of San Marcos, in cooperation with 3M Corporation, is installing new, easier-to- read, decorative street name signs in the downtown.

The street name signs are part of a pilot project to evaluate the effectiveness and design life of new reflective sheeting technology.

The new signs include Diamond GradeTM DG3 reflective sheeting from 3M Corporation. The Diamond GradeTM sheeting is made up of millions of highly reflective, full-cubed prismatic lenses. The lenses reflect more light effectively which allow drivers to see the signs at farther distances and wider angles.

The signs include larger lettering and block numbers for easier driver visibility and recognition.

“Studies have shown that better signage reduces accidents. In San Marcos, where we have a wide range of drivers from young college students to elderly tourists, these signs may be a low-cost way to improve driver comprehension and reduce accidents ,” said Sabas Avila, the Public Services assistant director.
The signs also use distinct colors and insignia. The signs are blue and white with a San Marcos logo on the right side. “In addition to the safety benefits, the new signs are distinctive and help to delineate San Marcos’ historic downtown,” said Avila.

City crews will continue to install the new signs over the next two months as signage hardware is delivered. The new signs will be installed on Hopkins Street from Guadalupe Street to CM Allen Parkway.
3M Corporation donated four of the signs and provided sheeting discounts. The City purchased 10 additional signs for continuity in the downtown. The total cost of the project including discounts and hardware was less than $5,000.


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One thought on “City, 3M testing new signage downtown

  1. The new signs look good – except that having “San Marcos” on each sign makes the sign way larger than needed (a total waste of material) and makes it harder to instantaneously focus on what you need when driving in traffic – the street name.

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