CenturyTel, Inc.. and EMBARQ Corporation announced the selection of CenturyLink as the name of their combined company on June 2.
“Our new brand name was selected because our customers and employees told us it reflected a company that is forward-looking and committed to linking the country together,” said Glen F. Post III, who will be the chief executive officer of CenturyLink.
Full deployment of the brand is expected to occur in the months following the closing of the merger, which still has yet to be approved by federal regulators. As markets are converted to the new brand, customers will begin to see the new name on signage, company vehicles and marketing materials.
CenturyLink has also selected a new logo, which was designed with the help of Monigle Associates. Monigle is a brand consulting agency based in Denver, CO.
“CenturyLink is a company that embodies the idea of ‘moving forward’ – helping its customers and employees enjoy the benefit of the latest technologies and excellent customer service through the company’s determination, accessibility and value delivery,” said Post.
The new combined company expects to trade on the New York Stock Exchange under the symbol CTL, which is the current symbol of CenturyTel. For more information, visit CenturyLink’s website.