San Marcos Mercury | Local News from San Marcos and Hays County, Texas
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May 13th, 2009
Business Spotlight: The Wine Cellar

The bar and dining room in The Wine Cellar.

Business Name: The Wine Cellar Bistro and Boutique

Owner: Brian Montgomery

Physical Address: 202 N. LBJ Suite 101, San Marcos, TX 78666

Phone: (512) 805-9463

Email: thewinecellar@grandecom.net

Website: www.winecellartexas.com

Date Business Opened: October 2004

Description of Products/Services Sold: Restaurant & Wine Bar

Products: Handcut Steaks, Seafood, Pasta, Tapas, Soups, Salads, Wine and Beer

What makes your business unique?

Snapshot: Located in the Roger’s Building built in 1908, The Wine Cellar has a “deadly” past. Originally housing a combination mortuary and furniture store, its second floor was the winter home of the Rogers family, developers of the Aquarena Springs Resort. Restored in 2006, this historic landmark, in addition to housing loft apartments on its upper floor, is home to, perhaps, the best food and atmosphere in San Marcos.

Behind the bar: As a restaurant and wine bar run by Chef/Owner Brian Montgomery and Executive Chef John Lopez, the Wine Cellar has a continually rotating wine menu, with by-the-glass and bottle offerings meant to complement a deliciously eclectic menu. The by-the-glass list regularly contains thirty different wines priced between $6 and $10 per glass, as well as an additional ten to twelve specially selected wines sold by the bottle. Because it is also a wine store however, patrons can browse the retail section and Cask Room and take any of more than 150 selections to their table. With only a small corking fee, the discerning buyer can usually return to the table paying only about $30 for a bottle of wine rather than $50-75. Although the wine list leans heavily towards California, wines from Spain, Argentina, Italy, France, Chile, Oregon, and Texas are often featured. And for those who aren’t as wine-curious, ten beers are on tap, including Guinness, Stella, Franziskaner and Fireman’s 4.

Who goes there: Frequented by both professionals from San Marcos, Wimberley and Kyle, and of course Texas State University, it also brings in the younger crowd of Texas State students. The owner is also quite proud to boast of returning customers and fans from Houston, Dallas, California, Germany and Austria.

Munchies: They serve serious food here, from items like “The Best Chicken Salad You’ve Ever Had”, Mediterranean Pizza with Walnut Pesto, Feta, Sundried Tomatoes and Kalamata Olives and Tapas like Stacked Smoked Duck with Cherry Sauce, Thai Chile Mussels and Blue Cheese Mussels, or dinner items like hand-cut 10 oz. Filet Mignon and 22 oz. Ribeyes. The most common comment, is “I can’t believe we have this kind of food in San Marcos”

Fun and games: Walk-in humidor and enclosed smoking area. Free wine tastings every month. Free monthly cigar tastings and classes. Monthly Readers’ Theater on the fourth Sunday of each month featuring two and three act plays. They also feature Sunday Brunches for special holidays like Mothers Day.

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