San Marcos Mercury | Local News from San Marcos and Hays County, Texas
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April 20th, 2009
Texas State marketing students named among best in world

STAFF REPORT

Texas State’s chapter of the American Marketing Association (AMA) was recently named as one of the eight best in the world during the 31st AMA International Collegiate Conference in New Orleans, LA.

The Distinguished Chapter recognition means Texas State is in rare company, as it makes the club one of the eight best internationally. The recognition was based on the submitted chapter plan and annual report, which are judged on professional development, communications, fundraising and community service.

The Texas State AMA also took second place in the recruitment video competition, and received an honorable mention in the website competition.

More than 1,300 attendees participated in the conference, which is designed to provide a realistic marketing experience for students. Programming included professional guest speakers, a career fair and networking opportunities.

Texas State AMA President Whitney Senters participated in a presidential panel discussion that offered suggestions to leading a successful AMA chapter. Chapter Vice President Andrew Duffy and Vice President of Finance Scriven Hoef also gave a presentation on tips for a sustainable fundraising program.

The AMA is one of the largest professional associations for marketers, and has more than 40,000 members. There are more than 300 student chapters in the United State, Canada and Puerto Rico.

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