Department uses conventional and non-conventional marketing strategies
“KYLE POLICE – NOW HIRING HEROES”
After months of waiting, the City of Kyle and the Kyle Police Department have hit the ground running in striving to attract the best and brightest in police officer candidates.
In the highly competitive marketplace of police recruiting, the Kyle Police Department seeks to set itself apart from other agencies, and is sending their message out into the streets through their
“Now Hiring Heroes” campaign.
From 2000 to 2008, the population of this Austin suburb has witnessed explosive growth from 5400 residents to an estimated population of 30,000. Within the next 7 years, Kyle’s projected growth is estimated to be between 50,000 to 60,000 residents.
Along with customary advertising outlets, the Kyle Police Department embraced using their marked patrol fleet to seek out candidates to fill their 11 current police officer vacancies.
“Borrowing marketing strategies from the business sector, what more efficient method could be applied by the police department as a means to secure 24 hour a day, seven day a week advertising” said Kyle Police Chief Michael Blake.
According to police officials, three Kyle police officers were unknowingly called to the police station for department photographs. The three officers, pictured from left to right, Officers’ Diane Talamantes, Sam Valverde, and Tracy Vrana had no idea as to the purpose of the photos until seeing their likenesses emblazoned across the rear glass of the Kyle police cruisers.
Since Civil Service approval by Kyle voters earlier this year, Kyle’s first entrance level Police Civil Service Examination will be held on October 18, 2008 at Lehman High School in Kyle. Should the test list expire, and additional qualified candidates are needed to fill Kyle vacancies, a second civil service test will be held to help the police department fill its ranks.
In its recruiting, the City of Kyle touts being the fifth fastest growing city in the State while maintaining one of the lowest crime rates in all of central Texas.
from JERRY HENDRIX
City of Kyle