San Marcos Mercury | Local News from San Marcos and Hays County, Texas
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January 13th, 2008
Outlet malls, city still looking south for shoppers with marketing effort in Mexico

By BRAD ROLLINS
Managing Editor

The city’s famous outlet malls are still looking south across the border to bolster their place as the state’s top destination for retail shopping and the city’s largest employer and taxpayer.

Advertisements for the Prime and Tanger outlet malls like this one were published during 2005 in metropolitan newspapers in Mexico. The city, chamber of commerce and the malls are again partnering on a similar advertising campaign.

Since Tanger Outlet Center opened in 1989 along what was then an empty stretch of interstate — Prime Outlets opened a few years later — the malls have pooled money with the city each year to market the stores. For at least the last decade, the effort has been aimed at affluent Mexican shoppers who consistently account for at least 25-30 percent of the 6.5 million people mall executives estimate visit annually using sales receipts and daily car counts.

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One thought on “Outlet malls, city still looking south for shoppers with marketing effort in Mexico

  1. The proposed border wall may change those attendance figures from our neighbors across the Rio Grande. Maybe it is time for the City of San Marcos to weigh in on this issue.

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